“Sail beyond the sunset, and the baths of all the western stars…”

ULYSSES, ALFRED LORD TENNYSON

Our Ethos

We choose to take the road less travelled and see where it leads. We believe that investments, of time, wisdom and money, in industries that excite us pay off tenfold.

We love to champion innovators, great teams and visionaries.

(Following taken from Sequoia) We partner early - sometimes when a company is no more than an idea. We know these crucial first decisions can have an exponential influence on the curve of success.

Our team mirrors the founders with whom we partner: hungry overachievers with a deep-rooted need to win. Many come from humble backgrounds. Many are immigrants. Many formed or built companies of their own before joining Sequoia. Each shares the mindset of an entrepreneur, and knows what it means to walk that path.

Ethical Investment

(Taken from Apeiron.com) We are committed to promote and incorporate good governance standards in our decision making processes and day-to-day business running by creating a resilient and sustainable business in which our stakeholders can have confidence and trust.

Apeiron operates as an owner with a long-term perspective and takes into account environmental, social and governance issues when making business and investment decisions.

Our Philosophy

Startups are fuelled by the belief in untapped opportunities and uncharted territory. This sense of adventure inspires individuals to take risks, embrace uncertainty, and pursue their vision with unwavering determination, ultimately leading to the realization of groundbreaking ideas and the potential for profound societal impact.

Meet the Team

  • Monet Goode

    FOUNDER

  • Emmett Marsh

    DESIGN DIRECTOR

  • Eleanor Parks

    SUSTAINABILITY DIRECTOR

  • Jamie Kokot

    CUSTOMER SERVICE MANAGER

Do you share our vision?