Wanderwise - Wellbeing Retreats in the Kalahari Desert
As an investor committed to projects that promote wellbeing and positive lifestyle changes,we recently had the opportunity to invest £500k with a promising startup that is redefining the wellbeing industry. The venture, known as Wanderwise intrigued us with its innovative approach to wellbeing and its unique location within the Kalahari Desert.
Founder Thomasina Kelev, courtesy of Wanderwise
Wanderwise is the brainchild of visionary founder Thomasina Kelev who recognized the untapped potential of the Kalahari Desert as a haven for wellbeing seekers.
Kelev has previously been involved in hospitality app Staynow and worked for 10 years for tourism heavyweight TripAdvisor.
With Wanderwise, her mission is to create a sanctuary where individuals can escape the stress of modern life, reconnect with nature, and rejuvenate their physical and mental health. Their holistic approach combines ancient wisdom with modern comfort, providing guests with a truly transformative experience.
“There’s nothing quite like the bond created by hiking a desert together”
-Thomasina Kelev, founder Wanderwise
Wanderwise - at a glance
15
Employees
(inc. founder)
2021
Year
established
£1m
Last quarter
turnover
£17m
Current business
valuation
£300
Single share
price
The Market Potential
The Kalahari Desert is an underexplored gem when it comes to well-being tourism. Its awe-inspiring landscapes and sense of isolation present a compelling opportunity for the well-being-conscious traveler seeking a transformative experience. Furthermore, the increasing demand for well-being and sustainable tourism worldwide positions Wanderwise to tap into a growing market.
Key Milestones and Progress
Since our investment, Wanderwise has made significant progress. They've secured the necessary permits and commenced construction of their retreat facilities, which are designed to blend seamlessly with the desert environment. The company has also started marketing their unique well-being programs, generating interest from potential customers and travel agencies.
Company outgoings
Round closes:
Feb 6th '24
Market potential
Challenges and Mitigations
It's important to note that investing in a remote location like the Kalahari Desert does present its own set of challenges. The logistical hurdles, ensuring a consistent supply of resources, and adapting to the demands of an ever-evolving well-being industry require careful planning and execution. However, the founder's determination, commitment to sustainability, and willingness to adapt are reassuring signs.
Conclusion
Investing in Wanderwise represents more than simply a financial venture. It's an opportunity to support a startup with a compelling vision to enhance well-being and lifestyle, while also contributing positively to the environment. The potential for both financial returns and societal impact make this investment a promising one, transforming this desert oasis into a sought-after well-being destination.